Getting Web-wise
Article Abstract:
Retailers Abt, Solid Signal, and SonyStyle.com give advice on redesigning Websites. The retailers suggest that mirroring the in-store experience, enriching product information and focusing on different elements of the Website is key to improving the customers' online buying experience. Alliances with third parties to the likes of Google analytics should be considered also for sorting Web-generated data, and being certified for security seals are necessary to gain consumer confidence.
Publication Name: Dealerscope
Subject: Electronics and electrical industries
ISSN: 1534-4711
Year: 2007
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Paulson's A/V primps for profit in Michigan
Article Abstract:
Dan Paulson, sales manager of Paulson's Audio and Video, talks about his interest in the consumer electronics retailing, the importance of remodeling their stores for retailers and benefits of becoming Home Theater Specialists of America (HTSA) members.
Publication Name: Dealerscope
Subject: Electronics and electrical industries
ISSN: 1534-4711
Year: 2007
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Beyond Bondo
Article Abstract:
New training programs for consumer electronics sales and installation staff is discussed.
Publication Name: Dealerscope
Subject: Electronics and electrical industries
ISSN: 1534-4711
Year: 2006
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