Shirtsleeves vs suits
Article Abstract:
The deregulation of the electric power industry has given rise to the rapid increase in the number of power brokers and marketers. These people are not familiar with the technical aspects of electricity and are only interested in selling electricity as far as possible from the source.
Publication Name: Electrical World
Subject: Electronics and electrical industries
ISSN: 0013-4457
Year: 1996
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Branding makes mark on the electric power industry
Article Abstract:
Electric utilities have maintained their competency through the help of advertisers who promote their products and services in the market. One of the significant aspects of branding involves reeducating consumers on the value of utility products.
Publication Name: Electrical World
Subject: Electronics and electrical industries
ISSN: 0013-4457
Year: 1997
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Mississippi Power program aims value-added products at small businesses
Article Abstract:
The Mississippi Power Co. has focused its marketing strategy on small business owners. Its 'Business Edge' program provides environmental advice and demographic information to help small businesses to succeed.
Publication Name: Electrical World
Subject: Electronics and electrical industries
ISSN: 0013-4457
Year: 1995
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