You Deserve a Break Today: The Franchise Retailing Alternative

Article Abstract:

More and more computer and software retailers are paying entry fees and royalties in order to trade under franchise names. While the number of computer dealers has risen thirty-eight per cent to 3000 outlets in the last twelve months, non-franchise stores have fallen to 25.1 per cent of that total. By 1988 it is predicted that there will be 6500 outlets and that almost all will be franchises. For those wishing to enter a franchise agreement it is important to first shop around. It is important to know what is included in the set up fee and what other expenses can be expected. ComputerLand, the largest franchisor, has 475 stores in the United States and asks for $57,000 up front, inventory financing and eight per cent royalty on gross sales.

Consumer electronics, Distribution channels, Microcomputer, Retailing, Retail/Reseller Channel, Franchise

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Second-Half Outlook: Worst Is Over, Say Battered Video Game Software Suppliers

Article Abstract:

Manufacturers insist that the video game market will be more orderly in the second half of 1984. The video game business won't grow as it did in the past but there is a solid market. Interphase, the lone new entrant into the market, believes that the game business is ripe for new technology developments. Coleco, Parker, Atari and others plan arcade action games with strategic elements to broaden the core audience for video games. An estimated eighty million cartridges were sold in 1983, one third of which were priced under eight dollars. The hardware market has been pared down to Coleco and Atari.

Computer games, Video games, Outlook, Market, Computer Game

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Programming for Success

Article Abstract:

A few companies dominate the on-line information industry but there are many smaller information services that provide specialized service. New York based Photonet provides an information exchange for photographic agencies, photographers and the companies that rely on photography. Besides advertising, Photonet has promoted its service by cross promoting with hardware companies. Immedia is a specialized service for the business community. Immedia also uses cross promoting with software companies.

Marketing, Information services, Databases, Database, Online, Data Base Producers

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