Zenith's aim at retail: filling the gap
Article Abstract:
Zenith said it will focus less on manufacturing and more on sales and marketing after its research showed that sales staff does not relate strongly with the Zenith brand. New product introductions will be bolstered by hiring a full-time merchandising head and strengthening the company's field training programs. Sales associates will be provided with an interactive guide, while sales employees will be offered an incentive program.
Publication Name: Dealerscope Consumer Electronics Marketplace
Subject: Electronics and electrical industries
ISSN: 0888-4501
Year: 1999
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Nab role examined in light of HDTV
Article Abstract:
The National Assn of Broadcasters is expected to address the issue of digital programming in light of the growing demand for high-definition television sets. Although the federal government requires digital TV signals to be sent terrestrially by 2006, there is no existing law that requires broadcasters to create digital programming. The lack of digital programming could stall the demand for digital TVs or HDTV.
Publication Name: Dealerscope Consumer Electronics Marketplace
Subject: Electronics and electrical industries
ISSN: 0888-4501
Year: 1999
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Satellite field narrows
Article Abstract:
EchoStar Communications Corp. has launched its bounty program for dealers. The company will pay the dealers $200 for every customer Primestar subscriber that they turn over to Echostar and the Dish Network. In addition, the dealers can earn up to $150 if they sign an exclusivity contract in which the dealers agree not to go back to the subscribers and transfer them back to DirecTV/Primestar within five years.
Publication Name: Dealerscope Consumer Electronics Marketplace
Subject: Electronics and electrical industries
ISSN: 0888-4501
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
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