How the Japanese manage the R and D-marketing interface

Article Abstract:

Organisational and senior managment issues can directly influence or frustrate Research and Development (R and D)-marketing integration and new product success levels. Research involving 274 Japanese R and D managers was undertaken to establish whether Japanese firms are affected by the same issues. The research shows that new product projects in high-integration Japanese firms are more fruitful than in low-integration firms. The degree of R and D-marketing integration depends on the effectiveness of R and D-marketing relations.

Commercial nonphysical research, Marketing, Industrial research

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Beware the percent completion metric

Article Abstract:

Traditional schedule predictions and predictions based on past data are two methods that can be utilized to predict project completion and avoid project delays. Predictions based on past data involve the use of a graph that plots predicted completion dates against the date that they were made. As the project progresses, the graph can be utilized to determine the likelihood of the current predicted launch date. Such method utilizes actual performance of past schedule predictions to determine project completion.

Methods, Production management

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Ericsson decentralizes for quicker research payoff

Article Abstract:

Swedish mobile phone company L.M. Ericsson A/S decentralized its R&D efforts to focus on radio technology. The company believes that this decentralized approach to R&D will speed up the introduction of products and systems to international markets. Ericsson's R&D activities have been shifted away from the company's corporate headquarters in Stockholm to its different business units. The company has also established partnerships with several universities in the field of applied research.

Radio & TV communications equipment, Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing, Cellular Mobile Tel Equip, Research, Wireless telephones, Cellular telephone equipment industry, L. M. Ericsson A/S

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