The Eastern consumer viewpoint: the experience in Japan

Article Abstract:

Japan was the first country to attempt to legalize functional foods. After World War II, food shortages prompted a law allowing foods to be enriched. The law considered these foods to be foods for special dietary uses. In Sept, 1991, existing regulations for these foods were amended to require labeling to prove health claims. However, the government does not require as much data to support health claims as it would from a drug manufacturer. As of 1996, 35 foods for special dietary use have been approved.

Japan

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Functional foods - the future: how to regulate these foods

Article Abstract:

The best way to regulate functional foods may be to allow claims that the food can affect a physiological process rather than prevent or cure a specific disease. Since functional foods would be regulated as foods rather than drugs, the only requirements would be safety and proof of any health claims. Many countries strongly feel that functional foods cannot claim any medicinal use. It would also be very difficult to prove that a single food contributes significantly to overall health.

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