Community Health Partners' ad campaign builds bonds with physicians, community
Article Abstract:
Community Health Partners (CHP), based in Lorain, OH, in early 2000 introduced a multi-faceted advertising campaign promoting its physicians, values and product lines. Running through 2001, the campaign claims CHP as the 'best and most trusted' integrated health care network in the region. The campaign, which was created by Stewart Advertising, employs newspaper, outdoor, posters and other collateral materials as well as a cable television network show titled 'Your Health Connection.'
Publication Name: Healthcare Advertising Review
Subject: Health care industry
ISSN: 8756-4513
Year: 2001
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'Strong as Iron' pitches support for cancer research
Article Abstract:
A film trailer created by Cronin and Co. for The Jimmy Fund, the fund-raising division of the Dana-Farber Cancer Institute, receives and award.
Publication Name: Healthcare Advertising Review
Subject: Health care industry
ISSN: 8756-4513
Year: 2001
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Child artists help hospital tell its story
Article Abstract:
Baptist Health Systems Inc has opted to use the art work of school children for its ongoing advertising and marketing programs because of their appeal and effectiveness. These ads are designed to position the hospital as a family-friendly, easily accessible, full service provider and target physicians, employees, the public, managed care companies and the news media. Baptist had originally used children's artwork to promote its new Baptist Children's Hospital in Coral Gables, FL.
Publication Name: Healthcare Advertising Review
Subject: Health care industry
ISSN: 8756-4513
Year: 1999
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