Identifying new patient prospects: efficacy of usage segmentation

Article Abstract:

A study of mental- and behavioral-care usage found that usage-based market segmentation can be a limiting tool in designing strategies to achieve higher market penetration rates for non-users. Identifying user profiles for target marketing will miss latent demand that is not exploited because of social issues such as embarrassment and concerns about confidentiality. Healthcare marketers should promote awareness of their services to nonusers to turn around negative attitudes.

Methods

---

Complaint intensity and health care services: a framework to establish priorities for quality improvements can be used to improve patient satisfaction

Article Abstract:

A revised version of The Complaint Intensity Outcome Framework (CIOF), a model for helping healthcare providers more effectively address patient complaints, is described. The revised version addresses consumer demand to help providers identify their most important clients. The results of a trial run of the CIOF highlights the importance of providing alternative service to complainants and of having a strategy for complaint resolution in place.

Models, Hospitals, Consumer complaints

---

Mediators vs. moderators of patient satisfaction

Article Abstract:

Research into mediational and moderator models of patient satisfaction showed a weak link between sociodemographic characteristics and perceptions of the quality of care. Study results indicated that patients consider technical quality of care, art of care, answers to questions and office facilities to be the most important quality indicators. Healthcare marketers would do well to concentrate on these factors rather than sociodemographics.

Research

Similar abstracts:

• Abstracts: Medicine and applications. Technology and Products: cervical cancer screening
• Abstracts: Dideoxycytidine: current clinical experience and future prospects: a summary. Dideoxycytidine (ddC): a potent antiretroviral agent for human immunodeficiency virus infection: an introduction
• Abstracts: Do new prescription drugs pay for themselves? The case of second generation antipsychotics. Parallel imports and the pricing of pharmaceutical products: evidence from the European Union
• Abstracts: Accidents will happen? Unintentional childhood injuries and the effects of child care regulations. Poverty, food insecurity, and nutritional outcomes in children and adults
• Abstracts: Purchasing: a necessary partnership. Survival depends on effective partnerships with suppliers, management, and physicians

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.