Quality, sacrifice, and value in hospital choice

Article Abstract:

A study of consumers' choice of hospitals found that quality is important where major medical procedures are concerned. Sacrifice factors played a larger role than quality in minor treatment decisions. Nevertheless, quality is still important enough that consumers will travel farther to seek minor treatment if their local hospitals are considered substandard. Regional hospitals should exploit their quality strengths to counter negative perceptions of sacrifice.

Surveys

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Diagnosing perceived quality in the medical service channel

Article Abstract:

Research at a metropolitan private hospital has found the Marketing Lens Model (MLM) appropriate for helping hospitals understand and compare how patients and doctors view quality of care. Successful hospital interactions depend on all parties involved viewing quality through similar lenses. MLM is based on social psychologist Egon Brunswik's perceptual lens theory, which holds that past experience and knowledge distorts our view of present-day events.

Research

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AIDS patients' perceptions of nursing care quality

Article Abstract:

Nurses play an integral role in AIDS care, as such they are a focal point of hospital marketing efforts. Research shows the concerns of AIDS patients to include long emergency-room waits, unnecessary use of protective garb by staff and frequent staff changes in AIDS wards. Most study subjects lauded the practice of establishing separate AIDS wards. These were seen as precluding or remedying many of the aforementioned problems.

Offices of All Other Miscellaneous Health Practitioners, Offices of health practitioners, not elsewhere classified, Nurses, Care and treatment, Standards, AIDS patients

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