Is alcohol advertising reaching the people it shouldn't reach?
Article Abstract:
Studies have revealed that TV alcohol advertising is getting appealing messages across to children in the UK, despite voluntary agreement control administered by the Advertising Standards Authority (ASA) and Independent Television Commission (ITC). However, the effects of TV advertising are not as far-reaching as parental and peer attitudes on the subject. Suggestions to counter the effects of TV ads include greater education on advertising and its interpretation as well as counter-advertising for healthier alternatives.
Publication Name: Health Education Journal
Subject: Health
ISSN: 0017-8969
Year: 1992
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Children's awareness of cigarette advertisements on television
Article Abstract:
Children who do not smoke are more likely to notice cigarette ads in commercial breaks than those who do smoke, according to a survey of children's awareness of TV cigarette advertising. However, children who do smoke noticed ads in TV soaps and sports programmes more. Brand names were associated with the sports programmes and soaps. Of the 11-16 age group, 35% claimed to have seen cigarette ads on TV, although these had in fact been seen in films, sponsored reports and soaps.
Publication Name: Health Education Journal
Subject: Health
ISSN: 0017-8969
Year: 1992
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Humour and alcohol: children's favourite television advertisements
Article Abstract:
Advertisements for beers and lagers are often the most preferred among children, especially if they contain humour, and some observers believe that this can encourage under-age drinking among young children, especially the males at whom the advertisements are particularly aimed. Children appreciate beer and lager advertisements more as they get older, and appreciation is even higher among children who claim to drink alcohol.
Publication Name: Health Education Journal
Subject: Health
ISSN: 0017-8969
Year: 1992
User Contributions:
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