It's all in the sales pitch

Article Abstract:

Nurses are being induced into using certain types of coverings for wounds by direct and indirect advertising, although the continued use of a product will be judged on its effectiveness. A survey of 47 nurses and interviews with 12 nurses and 4 managers was conducted to investigate the influence of manufacturers on a nurse's choice of dressings. In the community, nurses were shown to use their own judgement based on patient need, but the use of a new wound covering did coincide with some type of contact with product promotion.

Research, Influence, Advertising, Marketing, Consumer preferences, Medical equipment and supplies industry, Medical equipment industry

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Getting most from your business finances

Article Abstract:

Small business owners must know how to successfully manage their business finances. They should coordinate with their accountants so that they can keep track of their company's financial status. Moreover, they should evaluate their cash position regularly and ask their banks about pertinent information such as lines of credit and term loans. They must also remember that banks examine the liquidity, leverage, inventory and accounts receivable turnover collection of every company.

Management, Finance, Small business, Business enterprises

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Deciphering a Roman blueprint

Article Abstract:

An architect recounts how he was requested to decipher a chiseled diagram dating back from ancient Rome. After years of study, analysis and careful detective work, it was concluded that the diagram was in fact a blueprint for the Pantheon.

Buildings and facilities, Rome (Ancient state)

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