Medicare recipients targeted by HMO marketing campaigns
Article Abstract:
Legislative changes in the Tax Equity and Fiscal Responsibility Act of 1982 now allow health maintenance organizations to be reimbursed for Medicare beneficiaries. It is expected there will be an all-out advertising and marketing campaign to get th elderly to signup for HMOs.
Publication Name: American Medical News
Subject: Health
ISSN: 0001-1843
Year: 1984
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Risk-sharing plans likely in future for Blues
Article Abstract:
Bernard Tresnowski discusses marketing of a major medical plan, experimental programs, corporate consolidations, voucher system with select groups of Medicare recipients, and future business planning.
Publication Name: American Medical News
Subject: Health
ISSN: 0001-1843
Year: 1982
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