Tom Morris
Article Abstract:
Scotty's Inc. is changing its marketing strategy and improving the efficiency of its day-to-door in-store activities under the helm of president Tom Morris. Morris has been a driving force in the revitalization of the home center chain since he succeeded Daryl Landsdale in Feb 1996. Scotty's is planning to add 20 hardware stores per year in 1996 and 1997.
Publication Name: Home Improvement Market
Subject: Home and garden
ISSN: 0162-5896
Year: 1996
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Ernst missed the train to a convenience destination
Article Abstract:
Ernst Home Center Inc. could have thrawt bankruptcy and possible closure by focusing on convenience items and stocking up on fix-it SKUs. The home center chain's decision to carry home decor items highlights its merchandising failures. Eagle Hardware & Garden and Orchard Supply Hardware are examples of successful home center stores.
Publication Name: Home Improvement Market
Subject: Home and garden
ISSN: 0162-5896
Year: 1996
User Contributions:
Comment about this article or add new information about this topic:
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