What can one dissatisfied customer do?

Article Abstract:

Home improvement retailers can pursue many opportunities to extend their business by installing products for their customers. However, retailers should take care in selecting suppliers who will be representing their firms, because one dissatisfied customer can spread the news fast that a retailer is incompetent. To ensure themselves that the work is being doing properly and up to standards, retailers should contact customers by mail or phone after the work is completed.

Editorial, Dwellings, Remodeling and renovation, Public relations, Home remodeling

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Dear readers: thanks for answering

Article Abstract:

A survey of how the hardware/home improvement market is changing revealed that about 90% of store operators use computers to run their businesses, while 60% utilize computers for personal use. The survey also revealed that 33% of respondents use an online service, spending about six hours on the Internet, mostly to get product information. Some respondents said that they are getting additional revenue through such things as rentals and service.

Surveys

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Tomorrow's crowd pleaser? Comfort

Article Abstract:

Consumers are more stressed and time-short than ever during 1996 and are looking for environments and products that will make them feel more comfortable. Gated communities and an emphasis on home comfort are trends that most likely will increase. Home improvement stores can become more customer-friendly to keep up with the trend. Large stores may lose out to smaller stores that offer a different comfort level.

Social aspects, Marketing, Column, Consumer behavior

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