20 tips for a successful legal Web site
Article Abstract:
Lawyers reveal 20 proven tips for developing successful Web sites that both attract potential clients and provide existing clients with vital information. Law firms must initially determine their objectives for their prospective Web sites. Once they have set their Web site's goals, they must furnish it with useful and specific content. Legal sites should be designed with both simplicity and sophistication and without excessive graphics. Attorneys should emphasize unique aspects of their respective practices to distinguish their offerings from similar sites. Inexperienced lawyers should hire consultants to design their sites and all attorneys should ensure that all pages within their Web sites include links back to their home pages. Viewing other lawyers' sites helps attorneys evaluate good ideas, and designing Web sites that market to established clients is always beneficial. Law firms should concentrate on their local market, respond to their e-mail promptly, and warn visitors of the Internet's inherent security risks.
Publication Name: Law Office Computing
Subject: Law
ISSN: 1055-128X
Year: 1997
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Empowered or enslaved? Technology's effect on the profession
Article Abstract:
Lawyers adopted technology unusually quickly, but the industry has yet to decide whether the overall result is positive or negative. Technology allows the small practice to compete against large firms, as software and printers simplify document production. Using the Internet allows lawyers to advertise their services worldwide, and one firm even raises money for a client by accepting donations over the Internet via encrypted credit card numbers. The Internet allows firms to assemble a far-flung team of experts to collaborate on one case. On the other hand, technology has led to client demands that lawyers respond immediately, which creates a problem since law is supposed to be a deliberative profession. The development of automated billing has led to too much focus on creating billable hours, which in turn has harmed lawyers' public image. Lawyers must also be certain that they and their employees know how to make technology serve them.
Publication Name: Law Office Computing
Subject: Law
ISSN: 1055-128X
Year: 1995
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Internet innovations: Seven early exporers who've charted a course for attorneys in cyberspace
Article Abstract:
A profile of seven innovative lawyers show how the legal profession can successfully change the way they work by embracing the Internet. One of the earliest lawyers on the Web was Lewis Rose. His Advertising Law site is one of the most prominent legal sites on the Web, and he also moderates one of the most popular lawyer discussion lists on the Internet. Over the past year, the Web site has brought nearly two dozen clients to his firm. Rose emphasizes content, and believes that valuable information must be presented to get people to visit a Web site. His short article that summarizes sweepstakes and contest laws is read by nearly 80 people a day. Many of the law firms with Web presences give away some free legal information and advice, although this in no way reduces their business, in fact, it usually results in an increase.
Publication Name: Law Office Computing
Subject: Law
ISSN: 1055-128X
Year: 1996
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