A candid interview with Corel and Microsoft on their plans for the legal market

Article Abstract:

Gary Cooke, Microsoft's legal vertical marketing manager, strives to increase the legal market's awareness of Microsoft's products by encouraging law firms to buy and use Microsoft's products. Cooke maintains that Microsoft's stable and reliable products allow lawyers to concentrate on practicing law rather than on hardware and software buying decisions. He asserts that Microsoft's two-tiered strategy for satisfying legal requirements includes state-of-the-art platforms and exclusive partnerships with specialized legal firms. Cooke claims that Microsoft's product development teams have traditionally relied on extensive interviews with hundreds of legal professionals to determine the legal industry's needs. Microsoft also features usability labs to examine how specific products are used and how they can be improved. Cook maintains that Microsoft considers law firms a standard for word processors and that the legal industry's input is paramount to creating superior universal products.

Microsoft Corp., MSFT, Microsoft Word (Word processing software)

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The future of legal word processing; a candid interview with Corel and Microsoft on their plans for the legal market

Article Abstract:

Michelle Pfister, Corel's WordPerfect Legal Edition product manager, maintains that Corel is committed to meeting legal professionals' ongoing software needs. Pfister also maintains that she has spent considerable time with customers, focus groups, legal processional developers, customer support staff and consultants to devise optimal strategies to improve WordPerfect's legal applications. She even claims that a significant portion of WordPerfect's innovations stem from the legal industry's vital input. Pfister touts Corel's Legal Advisory Council as a forum for law firms to reveal their respective specifications to Corel's development staff. Corel's developers identify shared contact information between law firms and new clients and document management integration such as SoftSolutions and PC DOCS as two key legal issues. Pfister asserts that Corel is developing a core infrastructure for disparate systems to integrate with various legal specific applications.

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Corel working to keep legal WP users

Article Abstract:

Corel Corp's acquisition of the WordPerfect word processing software bodes well for the legal market, which was neglected when Novell controlled the product. Corel's intimate relationship with the OEM market will help WordPerfect since smaller law firms were not even given the choice to pick the word processing software with their system setups. Though Corel is placing emphasis on the 32-bit PerfectOffice suite of products, it is also making an effort to bolster WordPerfect 5.1 for DOS. Support services, which have been the hallmark of WordPerfect in the past, will also return. Some analysts wonder how Corel will be able to pull it all off, though, since it has always focused on low-end graphics software.

Computer software industry, Software industry, Product marketing strategy

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