Social responsibility and the marketing educator: a discussion document

Article Abstract:

The feasibility of developing a code of ethics for educators at colleges and universities worldwide was examined. The proposed code of ethics contains three major sections: the preamble, the statement of core values and social responsibilities in relation to certain publics. A review of literature suggested that codes of ethics contribute to higher levels of ethical behavior. Future actions such as a review of the code, revisions of the code and ratification of the code via voting of members of the American Marketing Association and the Academy of Marketing Science are suggested.

Analysis, Educators

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Character and virtue ethics in international marketing: an agenda for managers, researchers and educators

Article Abstract:

The applicability of character and virtue ethics to marketing in a multicultural and multinational context was examined by focusing on five core virtues: fairness, trust, integrity, empathy and respect. Findings revealed that managers' perception of the core virtues for international marketing differ. However, all perceive the presence of virtuous behavior in their organizations. These findings supported a major premise of the study that virtues are applicable not only to individuals but to organizations as well.

Character, Character (Psychology), Virtue, Virtues

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The effect of moral philosophy and ethnocentrism on quality-of-life orientation in international marketing: a cross-cultural comparison

Article Abstract:

The ethical values of Koreans and Americans were compared to determine whether ethnocentrism and moral philosophy affect the international quality-of-life (IQOL) orientation of international marketers. The results supported the hypothesis that IQOL orientation is likely to be related to moral idealism. On the other hand, ethnocentrism was found to have little effect on IQQL orientation since nonethnocentric international marketers were found likely to have IQOL orientation than their ethnocentric counterparts.

Quality of life, Ethics, Ethnocentrism

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