The effects of cultural dimensions on ethical decision making in marketing: an exploratory study

Article Abstract:

Ethical decision making (EDM) between Taiwanese and American sales agents was compared to determine differences in EDM within Hofstede's cultural framework. The cultural typology of Hofstede, which encompasses culture's major components and a number of work-related values such as individualism and power distance, has been widely used in different management and marketing contexts. Findings revealed a similarity between the deontological norms of Taiwanese and American sales agents. Lastly, Hofstede's cultural framework was found useful in examining the effects of culture on EDM.

Research, Decision-making, Decision making, Culture

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Marketing norms measurement: an international validation and comparison

Article Abstract:

The marketing norms scale developed by Vitell, Rallapalli and Singhapakdi (VRS) was examined in an international context by testing it in the US, South Africa and Singapore. A comparison of the VRS results in the three countries revealed their consistency with the sample results. Furthermore, a higher agreement in general honesty and integrity norms was found in the US than in South Africa and Singapore. Nevertheless, the differences between the three countries were found not in respect for specific marketing-related norms.

Analysis, Social norms

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An ethical and legal synthesis of dumping: growing concerns in international marketing

Article Abstract:

Ethical and legal issues surrounding dumping, a business strategy of offering very low prices for an international market, and their relation to growing marketing concerns in international operations are described. Dumping by a foreign firm is regarded by domestic firms as a strategy to ruin the domestic industry. Teleogical and nontological philosophies of ethics imply that firms engage in dumping are unethical.

Dumping (International trade)

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