Why the marketing staff needs legal expertise, and how to acquire it
Article Abstract:
Non-lawyer law firm marketing staff need to become somewhat conversant with the law in order to adapt to the law firm's culture and feel comfortable interacting with attorneys. When giving their employer advice, they should bear in mind ABA Model Code of Professional Conduct Rule 7, which places ethical limits on legal advertising. The marketing staff may even be able to warn attorneys of ethical pitfalls since some of them do not have in-depth knowledge of the types of marketing permitted. Membership in the National Law Firm Marketing Ass'n can help the marketing personnel stay current.
Publication Name: The National Law Journal
Subject: Law
ISSN: 0162-7325
Year: 1993
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The Internet offers expanded alternatives for law firm marketing: attorneys now can use the World Wide Web easily and cheaply to cultivate client relationships
Article Abstract:
Establishing a presence on the World Wide Web can be highly cost-effective for law firms seeking a way to communicate with existing and potential clients. The Web is accessible over the Internet, and permits users to create their own paths through data via hyper text links connecting multimedia elements. Such a system eliminates many of the problems of both paper and oral communication or marketing. The further advantages and specific methods of creating a presence on the Web are discussed.
Publication Name: The National Law Journal
Subject: Law
ISSN: 0162-7325
Year: 1995
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