C4 and Paramount in E4 launch talk
Article Abstract:
Viacom's Paramount Comedy Channel is thought to be in negotiations with Channel 4 about becoming a partner in E4. The new channel is expected to be launched by Spring 2000. C4 has been looking for a partner for the new endeavor for some time.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 1999
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Mountain to climb
Article Abstract:
Paramount Comedy Channel will have to acquire more quality programming and create a unique identity if it is to compete against new competitors E4, BBC 3 and ITV 2.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2000
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Get ahead, get a niche
Article Abstract:
In order for new channels to succeed, experts say that in addition to good marketing and quality content, they must find a niche and make full use of interactivity.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2000
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