'Europe 1992': the audiovisual challenge

Article Abstract:

The European Community (EC) media policies favor freedom to provide transnational services, but the danger of this position is a possible future cultural homogenization and economic monopolization of Europe. EC media policies were devised with economic rather than cultural concerns in mind. This trend will not disappear after 1992. Smaller member states such as Belgium will need to protect their cultural identity by assigning support of public service broadcasting a high priority. A shift from the emphasis on public service broadcasting to undue commercialization should be avoided.

Telecommunications services industry, Telecommunications industry, International aspects, Science and technology policy, European Union

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Structural changes in Kenya's broadcasting system: a manifestation of presidential authoritarianism

Article Abstract:

Structural changesin Kenya's broadcasting system were implemented between Dec 1988 and Mar 1990. An investigation shows that these changes were part of government strategy to effectively project Pres Daniel Arap Moi's image and authority, enliven the ruling party and attract foreign investors. However, the plan also raised external debt, alienated the people and consequently led to political challenges of the president's authority.

Services, Political aspects, Kenya, Broadcasting policy

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Public service broadcasting and the challenge of new technology: a case of Japan's NHK

Article Abstract:

A case study of the NHK public service broadcasting system of Japan is analyzed. The study focuses on differences between NHK television and their western counterparts brought aboutby Japanese policy factors giving NHK advantages over other broadcasting systems and NHK strategies involving new technologies. The NHK has developed progressively as a broadcasting power and has adapted technologies to the station's advantage.

Management, Television programs, Public service, Public service television programs, NHK, Tokyo (television)

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