ITV plans autumn offensive
Article Abstract:
ITV's rebranding as ITV1 includes specific nights to air programming targeted at increasing viewership of the 16 to 34 year old viewers, following the BBC's rebranding of Saturday nights targeting the same age group. "The Frank Skinner Show" and "Cold Feet" have already proven themselves with the age group, and the rebranding to ITV1 comes as a part of ITV's strategy to grow Internet and digital services.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2001
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Pre-school pretenders
Article Abstract:
Channel 4 is paying 14m pounds sterling for the new pre-school television show 'The Hoobs.' Produced by Jim Henson, 'The Hoobs' will be formatted in a United States style, with 20 writers working on each 30-minute episode and outside broadcasts filmed with actual children.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2001
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Variety is exception, not norm
Article Abstract:
The types of television programs that appear on the BBC and ITV are generally bland, although there are a few programs that stand out. Popular television shows usually follow a similar format.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2001
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