Machiavelli's media strategy
Article Abstract:
A independent review of broadcasting policy, in the United Kingdom, should be set in motion prior to the introduction of a new Broadcasting Bill in the year 2001. The government may be more concerned in maintaining revenue levels than devising new regulations which would be favourable for the broadcasting industry. The review committee would gather views from the public, broadcasters and other interested groups on the future of broadcasting. The increasing use of subscription television may result in public service broadcasting being seen as an unwarranted expenditure.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 1997
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Shopping around for digital
Article Abstract:
The British Broadcasting Bill's restriction of the additional digital terrestrial television services to just 10% of the total will not be enough if the digital network becomes as heavily used as some industry watchers anticipate. The digital network is thought to become more popular in the future than any of the other communications channels in existence today. Its usage will be restricted if it is not allowed to use enough broadcasting frequency.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 1996
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BBC World of weather
Article Abstract:
BBC World is less interesting than its rival English satellite television news services. BBC World has professional reporting but the service is poor. BBC World does not realize that a lot of British news coverage is uninteresting for the rest of the world. Its presenters are dull. Its factual programmes seem to have been included at random.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 1995
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