Playing the loyalty card
Article Abstract:
The advantages and commercial opportunities of Skycard, a customer loyalty card which was launched by Sky Television Plc, are examined.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2005
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Dear Diary...
Article Abstract:
The UK Horizons series, Sex in the High Street, which is about the changing face of the UK sex industry, is discussed.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2003
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Sky News set for launch in America
Article Abstract:
BSkyB plans to launch its Sky News television service in the U.S. The service could be launched as early as July 2003.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2003
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