Public challenge
Article Abstract:
TF1 is France's leading commercial TV channel and has long dominated the the overall televison ratings. The weakness of the public channels, France 2 and France 3, has been partially responsible for TF1's leading market share, but the revamped public channels have been more successful since 1993, when TF1's market share of audiences over 4-years-old was 41%. By 1994 it had dropped to just under 40%, while the two public broadcasters both increased their ratings. TF1 is set to remain Frances' leading channel but its declining market share is influencing its operating strategy.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 1995
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Home rule
Article Abstract:
UTV, Northern Ireland's local ITV operator, has been the best performing ITV franchisee over recent years. It has achieved an average audience share of around 43% a month, compared with 38.6% across the ITV network. Television audiences are loyal to locally produced programming, and BBC Northern Ireland also attracts large audiences.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 1996
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