RA tells Viva! buyer it must 'stick to women.' (Radio Authority tells Liberty Publishing to keep women as target audience)

Article Abstract:

Viva!, a radio station broadcasting in London, England, must retain women as its target audience under the new ownership of Liberty Publishing, according to the Radio Authority. This follows rumours that Liberty would take Viva! in new directions. Under the station's licence terms, it has a target audience of women aged 25-44. It has suffered from low audiences and signal difficulties since its launch in Jul 1995.

Liberty Publishing

---

City predicts radio upturn

Article Abstract:

GCap Media's radio station's higher market share for the third quarter of 2007 could lead to higher investor confidence. 95.8 Capital Radio's market share increased to 4.7% from 4.1% from the previous quarter.

Radio Broadcasting, Radio broadcasting industry, Rankings, GCap Media PLC, CAP

---

No substitute of talent

Article Abstract:

The importance of Talkability in drawing listeners to radio station with reference to some talented celebrity radio presenters is discussed.

United Kingdom, Management dynamics, Talk show hosts, Talk shows, Company business management

Similar abstracts:

• Abstracts: Tough times, tough measures. Playing to the audience. Squaring the BBC 1 circle
• Abstracts: Show time: Top animators tell Andy Stout the industry must nurture traditional film-making skills as well as vfx
• Abstracts: It takes two to make a team. Enough is enough: journalists should draw a line in the sand to limit the military's attempts at absolute secrecy
• Abstracts: BBC1 plays cupid with dating show. Something to shout abouta. The harshest critic
• Abstracts: Climate of fear. Half of UK to go digital within three years. Testing times for arbiters of taste

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.