The popular touch

Article Abstract:

Carolyn Reynolds, controller of drama for Yorkshire TV, has a reputation for commissioning dramas starring women, but her goal is to deliver programming that the audience wants to watch. Reynolds plans to commission a variety of programming and believes a good script is the key to success in the industry.

Interview, Reynolds, Carolyn, Yorkshire Television Holdings PLC

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NTL's action man

Article Abstract:

Ron Henwood, the new director of television at NTL, is expected to boost the broadcaster's number of subscribers by leading NTL's consumer marketing, channel negotiations, pricing and packaging efforts. Henwood's management approach is discussed.

Strategy & planning, NTL PLC, Henwood, Ron

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Sky link gives ITV 2 the boost it needs: ITV 2 has escaped from the paradox of being a populist channel with very small audiences to being a real contender to E4 and BBC Choice in multichannel homes, now that it's also available on Sky Digital

Article Abstract:

Since Sky Digital added the channel ITV 2 to its services, ITV 2's market share of viewership in multichannel homes has skyrocketed. Programming is aimed at the 16 to 34-year-old audience, using low-cost productions.

Television Broadcasting, Television broadcasting stations, Market share, Direct Broadcast Satellite TV Providers, Cable and Other Program Distribution, Services, Television broadcasting industry, Direct broadcast satellite television industry, Satellite television, Satellite television industry, ITV Network Ltd. ITV2, British Sky Broadcasting Group PLC. Sky Digital

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