Strength of character
Article Abstract:
There is currently extremely strong demand in the UK for television rights to popular animated characters. Trocadero, for example, paid 14.25 million pounds sterling for the rights to the characters in Enid Blyton's books in Jan 1996, while Cinar paid 10.5 million pounds sterling for the FilmFair character library. Those who hold the rights to a well-known character are now well aware of the potential value, and are very wary about agreeing television deals.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 1997
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Five to hold show rights for a year
Article Abstract:
The five year licensing deal between Pact and Five for video-on-demand and down-load-to-town series is presented.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2007
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