The act of creation
Article Abstract:
Creative messages in audio-visual productions have more impact and are more memorable. Learning to think creatively can help this process. Learning to think creatively consists of 5 steps: preparation, manipulation, incubation, illumination and verification. The manipulation stage is area most easily taught and creativity capacity increased.
Publication Name: Audio-Visual Communications
Subject: Mass communications
ISSN: 0004-7562
Year: 1981
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Argument and action
Article Abstract:
Business film is produced with specific objectives in mind, to generate a desired response ... to produce an effective film: state, explain, expound on argument using effective script to develop argument.
Publication Name: Audio-Visual Communications
Subject: Mass communications
ISSN: 0004-7562
Year: 1981
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Getting graphic
Article Abstract:
Identity symbols or logos provide a visual identification which can unite disparate elements. There are 5 basic designs: geometric, letters and numbers, functional, realistic and stylized art.
Publication Name: Audio-Visual Communications
Subject: Mass communications
ISSN: 0004-7562
Year: 1981
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Comment about this article or add new information about this topic:
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