The construction of gendered national identities in the television advertisments of Japan and Australia
Article Abstract:
Issues discussed concern the role of the media and television advertisements in the construction of gender identities in Japan and Australia in the age of globalization. The author argues that the portrayal of national identities are mediated through gender relations, thus stabilizing traditional identity roles that are compromised by multiculturalism and internationalism.
Publication Name: Media, Culture & Society
Subject: Mass communications
ISSN: 0163-4437
Year: 1999
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Wife/mother/daughter-in-law: multiple avatars of homemaker in 1990s Indian advertising
Article Abstract:
Advertising in India has changed significantly in the 1990s. Such discourses are responsible for the construction of the 'New Indian Woman.' Her various roles as a homemaker involve traditional femininity and liberating feminist discourses. Feminism remains positioned within the patriarchal hegemony and does not become a disruptive force.
Publication Name: Media, Culture & Society
Subject: Mass communications
ISSN: 0163-4437
Year: 1998
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The Malaysian dilemma: advertising's catalytic and cataclysmic role in social development
Article Abstract:
Issues concerning the role of advertising in Malaysian society are examined, focusing on how the values advertising campaigns inevitably portray affect a multi-ethnic society striving to forge a national identity.
Publication Name: Media, Culture & Society
Subject: Mass communications
ISSN: 0163-4437
Year: 2001
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