EPGs The key to the real TV revolution

Article Abstract:

Electronic programming guides (EPGs) are becoming increasingly prevalent in the United Kingdom market. EPGs are electronic text channel guides that display the content of TV programs, and provide a way for the marketer to personally interact with the viewer. The EPG technology sector is expanding, and advertisers are continuously finding better ways to interact with their consumers.

Advertising, Marketing/Advertising Methods, Telecommunications equipment industry, Television programs, Marketing industry, Television program viewing guides, Television program guides

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Canny Scottish bucks the trend: In the first of a new City series examining the financial performance of listed broadcasters, we take a look at how Scottish Radio Holdings is toughing out the downturn and making inroads south of the border

Article Abstract:

Scottish Radio Holdings is doing well in the economic downturn due to high local radio advertising profits and a series of lucrative acquisitions. A timeline shows the history of SRH's share prices linked to major corporate events, and a chart shows other key statistics.

Sales, profits & dividends, Radio Broadcasting, Scotland, Radio broadcasting stations, Radio Advertising, Radio, Statistical Data Included, Finance, Radio broadcasting industry, Scottish Radio Holdings PLC

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The dog that hasn't barked: Personal video recorders (PVRs), may be relatively rare at present, but one day we will take the opportunity to personalise our TV viewimg and skip ads for granted. The question is, will PVR technology boost broadband entertainment services?

Article Abstract:

The uptake of personal video recorders and video on demand services has been slow, but use is forecast to grow greatly by 2005. For now, the type of services offered, and how television advertisements will exist on such systems, are in the development stage.

Services development, Television, Cable and other pay TV services, Services, Television broadcasting industry, Video-on-demand, Personal video recorders, Digital video recorders

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