The man making science sexy
Article Abstract:
Simon Andrea, Channel 4's head of science, is drawing millions of viewers to his science-based programs through a combination of sensational titles and absorbing content. He attributes the success to a set of principles or the three Cs that each program should be, namely, character-driven, unafraid of controversy and contemporary.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2004
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Smart money on Ball's return
Article Abstract:
Tony Ball, chairman of Ingenious Media Active Capital, a new investment fund, is returning to media scene after more than two years. IMAC has raised 150 million pounds sterling recently. It may be recalled that Ball is famous for his earnings at BSkyB.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2006
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Venturing down new avenues
Article Abstract:
Rob Woodward, the commercial director of C4 and MD of four Ventures is shaping C4's business affairs by adopting more commercial stands to programme-making. He is focusing on comedy, entertainment, music and films as ripe areas for exploitation.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2004
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