The new information marketplace: an industry debate
Article Abstract:
The mass media industry is divided as to what direction technological and regulatory developments should take. Newspaper publishers descry the monopolistic tendencies of telephone companies which claim to provide affordable informationservices to the majority. Cable television claims that existing cable technology is ready to support a national information network, eliminating the need for expensive fiber-optic technology.
Publication Name: Media Studies Journal
Subject: Mass communications
ISSN: 1057-7416
Year: 1992
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Ma Bell, Big Brother and the information services family feud
Article Abstract:
The media wars over market share involves issues on the potential for regional Bell operating companies (RBOCs) to monopolize various information services and the protection of the newspaper and cable industries against emerging technologies. Further, RBOCs claim industrial expansion as their due right under the First Amendment while newspaper and cable industries uphold theantitrust laws against the telephone companies.
Publication Name: Media Studies Journal
Subject: Mass communications
ISSN: 1057-7416
Year: 1992
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At the front: clash of cultures
Article Abstract:
Traditional media face competition from information services industry and nontraditional media entrepreneurs who are more innovative and flexible. Most of these are multinational companies with established brand names and large budgets for distribution and research. For traditional media to survive againstthese competitors, they must take on entrepreneurial approaches to marketing and innovation.
Publication Name: Media Studies Journal
Subject: Mass communications
ISSN: 1057-7416
Year: 1992
User Contributions:
Comment about this article or add new information about this topic:
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