Virgin targets men in digital rethink
Article Abstract:
Virgin Radio will be using the resources originally meant for soul station Virgin Groove and female-oriented station Virgin Radio Viva to target its male audience in digital radio. Virgin Radio will also have a new weekend program schedule starting January 2008. Other new projects of Virgin Radio, such as Christian O'Connell's new Saturday show, are discussed.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2007
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Emap adds three brands to digital list
Article Abstract:
Emap is launching three additional?digital?radio station brands in the United Kingdom. The company launched the brands after receiving positive results for its current digital stations.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2003
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Can radio talk the talk?
Article Abstract:
Speculations over the launch of speech-based radio stations by major radio broadcasting companies and its potential market are presented.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2006
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