Winning formula?
Article Abstract:
The success of the National Lottery in the UK has prompted a new midweek draw which begins in February 1997. However, the National Lottery Live event on Saturday prime time BBC television has not experienced the massive audience figures hoped for by program schedulers. It was forecast that more than 20 million viewers would watch the 15-minute event, but audience figures have declined since the first program in November 1994, falling to an average of 12 million.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 1997
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Drama leads forward march
Article Abstract:
Channel 4 has become 25% more successful in drama and light entertainment since 1994, and amongst approximately 60 weekly productions, 19 of them were entirely new. The channel's target audience are in their twenties even though the average age of the British public is getting older. The Real Holiday Show had approximately 4.5 million viewers when it was first shown in 1995, although this popularity has declined from 55 to 43%.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 1996
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The last picture show
Article Abstract:
The interest of the UK public in television films appears to be falling. This could be because there are too many repeats or because tastes are changing. The most popular television films tend to be comedies or films for children. Very few films are made in the UK, but UK actors accounted for around 10% of stars in the top fifty films in 1992-1993 and 1993-1994.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 1995
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