Zero rides again
Article Abstract:
A zero-rated programme is classified as having an audience of less than 250,000 viewers, despite being broadcast during the peak viewing time of 18.00 to 23.00. Most of the zero-rated programmes from 1988-97 were either operas or politically- and culturally-focused, and were broadcast on BBC2 or Channel 4. The launch of Channel 5 (C5) has led to an increase in the number of zero-rated programmes, mainly due to problems of getting viewers to tune their televisions into the new signal and poor quality programming.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 1998
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Fresh faces of '97
Article Abstract:
UK television ratings for 1997 reveal Independent Television (ITV) produced 5 of the top rated peaktime programmes, compared with the BBC which produced only one. Anglia produced three of the top programmes, the highest rated being Where the Heart is, which attracted 45% of audience share. ITV average audience figures rose to 7 million per episode in 1997, up 400,000 on 1996 figures. BBC average audience figures fell to 6.3 million per episode in 1997, compared with 7.1 million in 1996.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 1998
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Declining imports?
Article Abstract:
Research shows that US television programs are being squeezed out of the top slots on British television channels. The only US show with a peak-time slot in the first six months of 1997 was the BBC's The X Files, which had a viewing figure of eight million. Imports are more common on BBC2 and C4, the latter using more US material than any of its terrestrial rivals.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 1997
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