A new Net device as easy to use as a microwave, but selling it to computer novices is not as simple

Article Abstract:

Netpliance is spending $13 mil to promote it's i-Opener, in an ad campaign designed by BBDO New York. The i-Opener is designed to switch on and give the user quick access to the Internet and e-mail. The unit has a keyboard and monitor. The monitor housing contains the CPU and a modem. There is no hard drive or other storage device. The ads position the $100 terminal (plus $20 monthly subscription) as a gift, something a proficient computer user might give a technophobic friend or family member. The ads have run in print media primarily, and are timed to coincide with Mother's Day and Father's Day shopping.

Electronic computers, Computer industry, Information appliances, Marketing, Netpliance Inc., Company marketing practices, BBDO New York, NetPliance i-Opener (Network computer)

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A new campaign captalizex on some fiendish and funny uses for loose change

Article Abstract:

Coinstar is spending $10 mil on TV ads promoting its coin counting service. The company places machines in supermarkets and charges 9% of the amount counted. The ads, produced by TBWA/Chiat/Day show people using coins, gathered under somewhat humiliating circumstances, to purchase a somewhat exaggerated revenge.

Other Commercial and Service Industry Machinery Manufacturing, Calculating and accounting equipment, All Other Personal Services, Miscellaneous personal services, not elsewhere classified, Misc Personal Services, Coin & Currency Handling Equip, Analysis, Office equipment and supplies industry, Office equipment industry, Services industry, Service industries, TBWA Chiat/Day Inc., Humor in advertising, Humorous advertising, Money handling equipment, Coinstar Inc., CSTR

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A campaign to turn a mattress maker into a 'wellness provider.'(Sealy Inc.'s new multimedia campaign designed by Mullen/LHC)(Advertising)

Article Abstract:

Ad agency Mullen/LHC has developed a new ad campaign for mattress company Sealy Inc. The multimedia campaign is aimed at repositioning Sealy as a 'wellness provider' instead of a mattress-maker. As sleep-wellness is recognized as an integral part of overall good health, the company plans to push its mattresses which have been designed with the input of orthopedic surgeons. The campaign uses spokesperson Dot Richardson who is an orthopedic surgeon as well as an Olympic softball player.

Campaigns, Mattresses and bedsprings, Mattresses & Bedsprings, Mattress Manufacturing, Mattress industry, Sealy Inc., Mullen/LHC

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