Agassi may have the answers for Twinlab, but not for this year's French Open

Article Abstract:

Twinlab Corp., a maker of dietary supplements and vitamins, is using tennis player Andre Agassi in its new ad campaign. Agassi has had a recent resurgence, winning three Grand Slam tennis championships, and Twinlab hopes to cash in on his streak by linking his performance with its health products. Twinlab spent $25 million on the ad campaign which was created by New York City's Hanft Byrne Raboy and Partners.

Vitamin, Nutrient & Hematinic Preps, Pharmaceutical Preparation Manufacturing, Dietary supplements industry, Endorsements, Agassi, Andre, Hanft Byrne Raboy and Partners, Twinlab Corp., TWLB

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A story line of vignettes over several commercials introduces UBS PaineWebber, post merger

Article Abstract:

The New York, NY office of Saatchi and Saatchi has designed a new $35 million ad campaign to promote the new name of PaineWebber. UBS PaineWebber, a company formed by PaineWebber's merger with UBS Warburg, will offer a host of financial services delineated through a series of advertisements that tell a story.

Financial Services, Finance and Insurance, Financial services industry, UBS PaineWebber Inc., Saatchi & Saatchi Advertising Inc.

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Viagra, With a Wink and a Nudge, Joins Its Racier Rivals on Their Turf

Article Abstract:

Pfizer is hoping to recapture an eroding market share with new playful Viagra advertisements created by McCann Erickson Worldwide.

Contracts & orders received, Agencies, Advertising Activity, Contracts & orders let, Pharmaceutical industry, Pfizer Inc., Contract agreement, McCann-Erickson Worldwide Inc., PFE, Viagra (Medication)

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