ABC goes in search of a younger audience for its soap operas
Article Abstract:
In an effort to attract younger viewers, ABC TV network is set to launch an television ad campaign to convince teens and college students that soap operas are easy to understand, worth watching slavishly, and a fun escape for the summer. The campaign has a budget of $7 million, was researched for one year, and was produced by M/K Advertising Partners in New York.
Publication Name: The New York Times
Subject: News, opinion and commentary
ISSN: 0362-4331
Year: 2000
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Next fall could be one of the weakest seasons for commercials at the big networks in 10 years
Article Abstract:
As the ad industry and TV networks prepare to meet to negotiate the purchase of commercial time on TV for next fall season, the softening ad market and the possibility of a strike by Hollywood actors' and writers' unions are adding tension to the market.
Publication Name: The New York Times
Subject: News, opinion and commentary
ISSN: 0362-4331
Year: 2001
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NBC adopts a package strategy intended to sell advertisers a spot on each of its divisions
Article Abstract:
NBC Connect is the TV broadcaster's plan to sell commercial times and ad space in packages in a nervous attempt to confront potentially poor ad revenue growth for the 2001-2002 season. Paramount Pictures has signed on with NBC Connect, happy to enjoy a concentration of ads during the NBA basketball playoffs. Nestle Carnation, Target and others have also bought the package.
Publication Name: The New York Times
Subject: News, opinion and commentary
ISSN: 0362-4331
Year: 2001
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