Ad growth, mergers boost radio earnings

Article Abstract:

Higher advertising revenue and industry consolidation will probably affect radio firms in the US during the third quarter ending 1998, with Internet companies providing additional momentum by developing their brands through radio. The patronage of advertisers is helping to enhance the strength of the radio business, observed Chancellor Media chief financial officer Matt Devine. Devine calculated that third-quarter cash flow will surpass the $94 million predicted by Wall Street analysts. Online auction site eBay's Kristen Seueull noted that the delivery of certain messages improves through radio instead of print.

Comment:

Higher advertising revenue and industry consolidation will probably affect radio firms in US during the third quarter in 1998

Financial management, Radio broadcasting, Radio broadcasting industry, Article

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Radio stations must pay to play on Net

Article Abstract:

The radio broadcasting industry should pay licensing royalties when they simulcast their shows on the Internet. The US Copyright Office's rule has been applauded by digital media companies, or Webcasters, who sided with the Recording Industry Assn of America to clarify the gray areas of copyright law which are impeding their efforts to provide entertainment on the Web. The ruling could also force traditional radio statiosn to pay significant amount of money to record companies to put music online.

Government regulation, Radio Stations

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Minority stations left out of dot-com radio ad boom

Article Abstract:

Radio stations operated by minorities are not benefitting from the current boom in Internet advertising. Other industries, such as automobile and retail companies, also avoid advertising in urban stations run by minorities and a FCC study concluded that some advertisers do not patronize these stations as a group. The failure of Internet or "dot-com" firms to advertise in minority station can be due to their lack of data on what their target markets should be regarding ethnicity.

Sales & consumption

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