An annual survey forecasts slow growth in communications spending for the next five years

Article Abstract:

Veronis Suhler forecasts that advertising spending will increase in 2002, but slow through 2005. In the communications industry, cable TV is projected to be the leader, replacing newspapers. The research found that time spent on media supported by consumers themselves is on the rise, and projects that advertisers will increasingly have to fight harder to get consumers' attention.

Forecasts, trends, outlooks, Game, Toy, and Children's Vehicle Manufacturing, Industry Market Data, Book publishing, Book Publishers, Home Video Games, Games, toys, and children's vehicles, Adult Trade Books, Forecasts and trends, Mass media industry, Consumption (Economics), Video game industry, Video games industry, Video games, Adult books

---

Recalling Sept. 11, Quietly

Article Abstract:

One noticeable change between the first and second observances of the Sept. 11 terrorist attacks on New York City and Washington D.C. will be the reduced media coverage of the memorial events. Compared to last year's all-day, commercial-free TV coverage, the networks plan to offer regular news coverage of ceremonies, but will maintain normal program schedules throughout the day. Newspapers are not offering special sections as they did last year. Book publishers and bookstores are reducing their emphasis on Sept. 11 titles because they did not fare commercially well in 2002.

Strategy & planning, Police Protection, Terrorist Control, Security Mgmt-Kidnapping & Terrorism, Planning, Rites, ceremonies and celebrations, Security systems industry, Terrorism, Company business planning, World Trade Center and Pentagon Attacks, 2001, ABC News Inc.

---

Shifting 'Reagans' To Cable Has CBS Facing New Critics

Article Abstract:

CBS has decided to cancel its showing of the controversial mini-series 'The Reagans' after conservative groups rallied against the show's critical rendition of Ronald and Nancy Reagan's behavior. The program will be seen on Showtime, a sister network under parent company Viacom. CBS chairman Leslie Moonves made the decision despite the network's expectation that the mini-series would provide excellent ratings. Democratic leaders believe that CBS was under political pressure because of Viacom's dealings with Congress which is controlled by Republicans.

Management dynamics, Management, Political aspects, Television programs, Portrayals, Reagan, Ronald, Company business management, Viacom Inc., CBS Corp. CBS Television, Reagan, Nancy

Similar abstracts:

• Abstracts: An annual industry forecast expects spending, led by the Internet, to reach $249 billion in 2004. Recasting BellSouth from telephone company to high-technology communications provider
• Abstracts: Juniper to introduce system for faster Net switching; communications carriers to buy product. Nortel agrees to buy Alteon for $7.8 billion in stock
• Abstracts: BellSouth lowers earnings expectations for next fiscal year. Qwest stock dips on news of 13,000 layoffs
• Abstracts: Websites help users comparison shopping for telecom services. Cellphone makers to display radiation levels
• Abstracts: With 2001 half over, experts' forecasts for spending become even gloomier than before. A natural marketing alliance finally takes some tentative steps: gays and sports

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.