Lower-priced machines from Apple due today

Article Abstract:

Apple Computer Inc introduces three low-priced Macintosh microcomputers - the Macintosh Classic ($995 with a single floppy disk; $1,499 with a hard disk and additional memory); the Macintosh IISI ($3,769 to $4,569, without a monitor); and the Macintosh LC ($2,499 with a hard drive and another $599 for a color monitor and $199 for an Apple II card). These products represent a shift in Apple's marketing strategy: instead of selling a few high-priced machines, the company wants to sell many lower-priced machines that have lower profit margins. The introduction of Microsoft Windows 3.0 is cited as a reason for Apple's shift: Apple can no longer charge a premium for its technology because Microsoft's program gives IBM microcomputers and compatibles many of the same ease-of-use features as a Mac.

Microcomputers, Product introduction, AAPL, Apple Inc., Price cutting, product announcement, Microcomputer, Marketing Strategy, Apple Macintosh IILC (Microcomputer), Apple Macintosh Classic (680X0-based system), Apple Macintosh IIsi (680X0-based system)

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President is promoted by Alliant Computer

Article Abstract:

Alliant Computer Systems Corp's Pres and COO Craig J. Mundie, 41, is promoted to chief executive officer. Mundie succeeds Ronald H. Gruner, 43, who resigned as vice chairman and chief executive officer. Alliant Computer Systems is a maker of mini-supercomputers that has been losing sales and market share to Convex Computer Corp in the early 1990s. Mundie and Gruner, who co-founded the company in 1982, have very different management styles. Gruner comes from a hardware background while Mundie comes from a software engineering background. Mundie indicates that he is more oriented towards discussion and consensus. Mundie suggests that the company can be turned around in part by its shift from using proprietary microprocessors to building systems around more standard ones from Intel Corp.

Officials and employees, Appointments, resignations and dismissals, Chief executive officers, Retirement, Promotion of Employee, Alliant Computer Systems Corp., ALNT, Mundie, Craig J., Gruner, Ronald H.

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