Compaq set to introduce 2 computers

Article Abstract:

Compaq Computer Corp introduces two notebook computers on Monday, Jan 27, 1992. The new products are the Compaq LTE Lite/20, built around an Intel 80386SL 20MHz microprocessor and the LTE Lite/25, which is based on an 80386SL 25MHz chip. These notebook machines, which weigh six pounds each, are lighter than previous models and have brighter displays. They can communicate at speeds up to 9,600 baud per second. They have battery lives of up to four and one-half hours, and they are designed to store their data and automatically shut down in case of a power failure. Compaq also sells an expansion base, costing $929, that can transform a notebook machine into a desktop model with as much as 10 Mbytes of added memory. Compaq's notebook products, under development before Joseph Canion was ousted and Eckhard Pfeiffer was selected to replace him, are the first computers introduced since the management reorganization.

Product introduction, Product Announcement, Laptop computers, Portable computers, Notebook computers, Laptop/Portable Computer, Notebook Computer, Compaq LTE Lite/25 (Notebook computer), Compaq LTE Lite/20 (Notebook computer)

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Compaq rolls with the punches

Article Abstract:

Compaq Computer Corp, which had experienced nine years of spectacular growth, suffers from intensified competition with other manufacturers and consequent price cuts. Responding to Compaq's own estimate of reduced profits, investors cut more than $1 billion from the company's value in a single day. Joseph 'Rod' Canion, Compaq's president and chief executive, cites various reasons for Compaq's difficulties: lower product prices, a glut of dealer inventories, the recession, and a strengthened dollar in Europe. Some industry observers believe Compaq's long-term prospects are good. Recent price cuts have increased the company's market share, and two products introduced in 1990, the LTE 386/20 notebook computer and the Systempro file server, are doing especially well.

Marketing, Business planning, Market share, Marketing Strategy

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Compaq cuts prices on some computers

Article Abstract:

Compaq Computer Corp price cutting of up to 20 percent on some of its advanced microcomputers represents a trend in the computer industry to reduce prices because of falling prices for microprocessors and stiffening price competition from smaller manufacturers. Computer makers who have microcomputers built around Intel Corp's 80386 microprocessor, including Hewlett-Packard Co, AST Research Inc, Zenith and IBM, have been slashing prices because of lower sales volumes. Some analysts view the Compaq price cutting measure as a means of stimulating domestic sales and the company has indicated that it is cutting prices in an effort to remain competitive. Compaq stock fell $2 a share and closed at $43.25 a share on Sep 11, 1990.

Prices and rates, Trends, Strategic Planning, Competition

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