Chips are down, so Frito-Lay goes gourmet

Article Abstract:

Frito-Lay is introducing its Bistro Gourmet line of chips seasoned with everything from roast garlic and herbs to jalapeno and sharp cheddar. The introduction is an attempt to boost its chip sales growth which has been lagging behind some regional competitors who have been making gourmet chips for years. Frito-Lay e xpects to sel $100 million of gourmet chips over 2002. To target an upscale customer, the chips will be placed in the deli, produce and premium wine sections of grocery stores.

Other Snack Food Manufacturing, Potato Chips, Flavored, Potato chips, Frito-Lay

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Arby's says, 'Hello, deli' with its line of freshly prepared sandwiches

Article Abstract:

Arby's is introducing a deli-like sandwich line backed by the chain's first national ad campaign in 15 years. The Market Fresh sandwich line is unique in that freshly carved roast beef, roast chicken, roast turkey and ham sandwiches will be served on thick-cut honey-wheat bread, instead of kaiser rolls. Also, leaf lettuce replaces shredded. New advertising calls the line authentic deli from a fast-food restaurant.

Limited-Service Restaurants, Fast Food Restaurants, Arby's Inc.

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To diet for: consumers flip for olestra chips

Article Abstract:

Procter & Gamble's olestra, a fat substitute, has become very popular among consumers especially when it is used in food products. Frito-Lay's WOW chips sold over $58 million in its first eight weeks in the market, while Wegmans Food Markets in Rochester, NY, sold out on chips with olestra: Wow! Fat Free Lay's, Doritos and Ruffles. Meanwhile, Procter & Gamble and Frito-Lay's, companies that uses the fat substitute in their products, hope that the Food and Drug Administration (FDA) support their products. FDA wanted products containing olestra with warning labels advising customers that olestra may cause admoninal pain and diarrhea.

Comment:

Its Olestra, a fat substitute, has become very popular among consumers especially when it is used in food products

Product information, Starch and Vegetable Fats and Oils Manufacturing, Food Fats & Oils, Procter & Gamble Co., Article

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