The man who brought down Barings is now in a campaign for a Swedish stock trading company
Article Abstract:
The ad agency TBWA Stockholm has created a campaign for Swedish online stock trading firm Matteus.com that features Nicholas W. Leeson, the rogue trader who caused the collapse of Barings P.L.C. by running up losses of $1.4 billion in rogue trading. The point of using Mr. Leeson is to convey the risky aspect of trading online and to promote Matteus as the most sound option. Mr. Leeson still owes about $159 million, so all appearance fees are split in two, with half going to Barings and half to Mr. Leeson.
Publication Name: The New York Times
Subject: News, opinion and commentary
ISSN: 0362-4331
Year: 2000
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Barclays Bank has kicked off a really big brand campaign, but there's just one small problem
Article Abstract:
Barclays P.L.C. has just launched a new campaign promoting itself as a big bank, whereas it has just closed 172 branches in a major cost-cutting campaign. The campaign was designed by Leagas Delaney in London and features Sir Anthony Hopkins musing about big things, in an effort to leverage the brand and differentiate Barclays in the mind of consumers.
Publication Name: The New York Times
Subject: News, opinion and commentary
ISSN: 0362-4331
Year: 2000
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Online brokers shift focus from low-commission trading to a range of services
Article Abstract:
As online brokerages expand the services they offer, their new ads feature celebrities, effects, and new slogans. TD Waterhouse has redesigned its Web site, and is running ads that feature well-known movie stars. The expensive adds were created by Post & Partners. E*Trade and Ameritrade are said to be spending $270 for each new customer account this year.
Publication Name: The New York Times
Subject: News, opinion and commentary
ISSN: 0362-4331
Year: 2000
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