Beermaker's flat results

Article Abstract:

Anheuser-Busch's current advertising campaign for its Bud Light product has received a mild response from consumers. The new advertising campaign has is nearly the same as the overall average scores for likeability and effectiveness that are posted by the Ad Track. A primarily reason for the unenthusiastic response to the campaign is the diversity of the products consumers. The Bud Light campaign, which is different from the campaign used by Budweiser, must be able to attract both male and female consumers since 22% of the product's consumers are made up of women.

Comment:

Its current advertising campaign for its Bud Light product receives a mild response from consumers

Light Beer, Anheuser-Busch Companies Inc.

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Consumers acquiring tast for Miller Lite's quirky ads

Article Abstract:

Miller Brewing's latest television advertisements for Miller Lite are still quirky, but not as weird as the "Ads by Dick" campaign that repelled some consumers, according to an Ad Track survey. The ads, created by Fallon McElligott, are also more product-focused. In the survey, 33% of the respondents said they liked the ads a lot, compared with 19% who had the same response in October 1998. The ads also scored high among its target audience of young adults ages 18 to 24. Half of the young adult respondents said they liked the ads a lot.

Comment:

Pleases more consumers with its latest TV ads, compared with its "Ads by Dick" campaign

Beer & Other Malt Beverages, Malt beverages, Miller Brewing Co.

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Got a milk mustache?

Article Abstract:

The National Fluid Milk Processor Promotion Board's ad campaign for milk in general is still popular with consumers, according to Ad Track. The print ad campaign, created by Bodell Worldwide, garnered an approval rating of 27% from Ad Track respondents, with the highest approval rating coming from respondents from the West. The ads, however, did not result in higher sales for milk products, although milk's previous steady plunge has ceased.

Fluid Milk Manufacturing, Fluid Milk & Cream

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