Big game not as big here for advertisers
Article Abstract:
The Canadian industry looks at the Super Bowl as any other advertising event that just keeps up with Survivor and comes in well below Friends. Consumer products giant Procter and Gamble is entering the Super Bowl in 2004 for the first time and they will be running a commercial titled 'Snap'.
Publication Name: Globe & Mail (Toronto, Canada)
Subject: News, opinion and commentary
ISSN: 0319-0714
Year: 2004
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Microsoft to bring on-line auto operation to Canada
Article Abstract:
Redmond, Wash.-based Microsoft Corp. will expand its online auto buying operations, called MSN CarPoint, to Canada. MSN CarPoint, which will be available in English and French, offers online information and purchasing services for automobiles and trucks.
Publication Name: Globe & Mail (Toronto, Canada)
Subject: News, opinion and commentary
ISSN: 0319-0714
Year: 2000
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