Bottled water gets a health booster

Article Abstract:

Bottled water is being marketed as a performance beverage. Marketers are fusing the sports drink engineering of electrolytes and replenishment additives with the low-calorie appeal of water. Consumers can get between 2% and 24% of their daily fill of vitamins C, B6 and B12 for about 10 calories per 8-ounce serving, plus potassium and sodium by drinking either Gatorade's Propel or Reebok Fitness Water. Clearwater's SerVen Rich is an oxygenated water touted for its oxygen content.

Bottled Water Manufacturing, Bottled Water

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Energy drink market gets jolt from new products

Article Abstract:

Austrian upstart Red Bull is expected to get intense competition in the energy drinks category from Anheuser-Busch (A-B) and Coca-Cola, who are both launching their own energy drink brands. A-B's '180' and Coke's 'KMX' are both to be unveiled in Nov 2000 while Pepsi already has a product in the market through its SoBe Beverage's 'Adrenaline Rush.' Sales of energy drinks rose by 102% in 1999, making it the fastest-growing segment of the $80-billion beverage industry.

Nonalcoholic Beverages, Soft Drink and Ice Manufacturing, Coca-Cola Co. (Atlanta, Georgia), Anheuser-Busch Companies Inc., Non-alcoholic beverages

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P and G begins Prilosec marketing blitz

Article Abstract:

The author examines preparations at Proctor and Gamble for its introduction of a new heartburn medication. Topics include marking, advertising, and competition.

Strategy & planning, New Products/Services, Marketing, Advertising, Advertising Activity, Direct Mail Advertising, Direct Mail Advertising Svcs, Direct mail advertising services, Planning, Pharmaceutical industry, Product introduction, Procter & Gamble Co., PG, Company marketing practices, Company business planning, Direct-mail advertising, Prilosec (Medication)

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