Can Atex keep its proprietary place in the newsroom? A favorite is being superceded by desk-top software

Article Abstract:

Atex Inc, which manufactures editorial and advertising production systems for the newspaper publishing industry, is under pressure because new technologies are rendering the company's products obsolete. According to observers, Atex does not have a competitive product and is late in modernizing. Management is dependent on minicomputer technology and proprietary systems and slow to recognize the importance of microcomputers for desktop publishing. Some executives and analysts wonder if the company can survive. In Jan 1991, Atex selected Brian Lacey as the company's new president and embarked on a new strategy, shifting to a 'modular' approach, implementing layoffs and other cost-cutting measures, and planning a dozen new products for release before the end of 1991. Even though Atex has a loyal customer base, some observers say it might already be too late for the company to catch up with companies offering sophisticated applications that run on inexpensive microcomputers.

Computer integrated systems design, Publishing industry, Economic aspects, Equipment and supplies, Newspapers, Newspaper publishing, Desktop publishing software, Desktop publishing, Systems integration, Company Profile, DTP Software, Computer systems integration, Lacey, Brian, Atex Inc.

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Unable to beat them, I.B.M. now joins them

Article Abstract:

IBM is entering into a growing number of alliances with other computer companies in an effort to maintain its competitive edge in an industry that is experiencing tremendous fluctuation as it enters the 1990s. Though the company netted revenue of $64.7 billion in 1991, officials realized as early as 1986 that IBM's annual growth rate of 20 percent was in jeopardy if new business strategies are not adopted. One strategy they implemented was the formation of corporate partnerships as a means of sharing manufacturing and marketing expertise. IBM has established more than 20,000 such alliances worldwide. These include an agreement with Toshiba Corp to manufacture color flat-panel display screens and one with Motorola, Apple and Groupe Bull to develop microprocessors.

Prepackaged software, International Business Machines Corp., IBM, Partnerships, Trends, Strategic Planning, Competition, Marketing Strategy, Cooperative Agreements, Partnership

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A Break With Style, Not With Strategy

Article Abstract:

Hewlett-Packard has chosen to appoint Mark V. Hurd, who is known for his low-key management approach, to succeed the more flamboyant CEO Carly Fiorina.

United States, Management dynamics, Executive changes & profiles, Officials and employees, Microcomputer industry, Appointments, resignations and dismissals, Hewlett-Packard Co., Company business management, HPQ, Hurd, Mark

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