Amazon sings for its supper
Article Abstract:
Amazon.com Inc launched an advertising campaign in Nov 1999 patterned after the 1960 television show 'Sing Along with Mitch.' USA Today's exclusive survey called Ad Track showed that 25% of those who saw the advertisements said they liked the spots, compared to the Ad Track average of 22%. The approval rating of the campaign was 33% for men, compared to only 18% for women. San Francisco, CA-based Foote Cone and Belding was the advertising agency for the campaign.
Publication Name: USA Today
Subject: News, opinion and commentary
ISSN: 0734-7456
Year: 2000
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Discover ads showcase cash back, more
Article Abstract:
Discover Financial's latest advertisement capitalizes on the credit card company's main selling point, giving cash back to its clients. The company, which also prides itself for not charging its clients for late payments, has consistently made its cash back program its top marketing strategy. Discover's latest advertisements include a reminder to spend wisely, a reminder of the cash back benefit and a comment on the charges billed by its competitors for even half-day late payments.
Publication Name: USA Today
Subject: News, opinion and commentary
ISSN: 0734-7456
Year: 2000
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Broadening Amazon's horizons
Article Abstract:
Internet retailer Amazon.com Inc has launched a strategy to stretch its image beyond as a premier online seller of books and CDs. The company has extended its offering into toys, consumer electronics, software and power tools in the past year. Amazon.com's marketing strategy is based on making consumers' click-through experience better, and is not solely dependent on advertising.
Publication Name: USA Today
Subject: News, opinion and commentary
ISSN: 0734-7456
Year: 1999
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